4 tips for amplifying earned media coverage
The media landscape is changing and people consume news differently now than they did 10 years ago. According to a recent study, 62 percent of Americans get their news on social media, with almost a...
View ArticleThinking outside of the box, while painting inside the lines
Shared from the Airfoil archives. After attending a group painting class, I was reminded of the perfect balance between following the rules (painting inside the lines) and having the creative freedom...
View ArticleWhy you should be investing in social customer support
Most brands have two or more owned social media channels, which are great for increasing brand awareness, driving website traffic and boosting search engine rankings. But, while brands are investing...
View ArticleCES 2018: Insider tips for scoring media coverage
As one of the largest – and craziest – trade shows in the world, navigating CES takes serious planning and teamwork (not to mention a comfortable pair of walking shoes). For months, marketers work...
View Article5 tips for engaging influencers
YouTube stars, Instagram favorites and top bloggers are more than entertainment, they’re also voices your customers trust. Like a trusted friend, influencers provide third-party validation directly to...
View ArticleAirfoil at 17: The 17 Biggest Changes We’ve Seen Since 2000
This year marks Airfoil’s 17th birthday. In terms of technological evolution, those 17 years have felt more like a century. When Airfoil first took flight in 2000, the world was still “recovering”...
View Article5 tips for using social media to stand out on the CES show floor
Swarms of people. Hour-long taxi cab lines. Bumper-to-bumper traffic. Achy feet. If you’ve ever been to CES—one of the technology industry’s largest trade events—you know the mayhem is well worth the...
View ArticleDeath, heights and public speaking? How to master your next presentation
“According to most studies, people's number one fear is public speaking. Death is number two. Does that sound right? This means to the average person, if you go to a funeral, you're better off in the...
View ArticleGoing to CES? Why your presence isn’t enough.
There are several tell-tale signs that it's September in Michigan. The air is getting cooler and sharper, Halloween decorations are starting to appear in stores, and inside our agency walls, things...
View ArticleGoing to CES? Why your presence isn’t enough.
There are several tell-tale signs that it’s September in Michigan. The air is getting cooler and sharper, Halloween decorations are starting to appear in stores, and inside our agency walls, things are...
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